JD.ID
Improving click through rate by more than 5% with conversion rate of > 1% & decrease bounce rate below 65%.
Case Study
One of the largest retailers in Indonesia and the third largest in the world has trusted InboundID to run their SEM and Facebook ads projects.
9%
Increase in Click Trough Rate (CTR)
40%
Increase in total app installation
The Story
JD.ID, as one of the largest e-commerce in Indonesia, is committed to be the number one e-commerce and provide the best services to its customer. Therefore, they need to boost the promotion of their events and deals. To achieve this, they entrusted InboundID to ran their paid ads campaign.
The Goal
Increasing click through rate & conversion rate, and also decreasing bounce rate
As part of its ongoing efforts to improve efficiency and return on investment, JD.ID wanted to improve the widespread of its campaign & promotion by using ads so that it could acquire more leads.
The Solution
Specify the placement on GDN
One of the largest retailers in Indonesia and the third largest in the world has trusted InboundID to run their SEM and Facebook ads projects. Our team used tactical and always on campaign to increase the engagement and conversion rate and using specific placement to increase their app install.
The Results
Increase in CTR, conversion, total app installed & impression
The CTR has improve to 9% with 1.28% conversion rate. The engagement also shows that JD.id has the highest impression share compared to other competitors. Total app instal also increased by 40% after we specify the placement in GDN.
Services Used
Google ads
Generate qualified leads for the JD.ID
Facebook Ads
Improve click through rate
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