Toyota

Increase brand awareness and introduce their latest products through paid ads to acquire more leads.

Case Study

The biggest automobile trading company in Indonesia had trusted InboundID to improve the quality of leads generated by its ads, increasing their click through rate by 5%.

5%

Click through rate increase on every car products

> 20 Mil

Viewers on video ads

The Story

Toyota, as one of the biggest automobile trading companies in Indonesia, had trusted InboundID to lead their SEM campaign. We optimized various keywords with mostly low quality score and run Youtube ads, both skippable and non-skippable, to increase their brand awareness.

The Goal

INCREASING THE BRAND AWARENESS

Toyota wants to introduce their brand and latest products through paid ads as part of its marketing strategy to improve return on investment and brand awareness,

The Solution

Search Engine Marketing (SEM) & Youtube Ads

To achieve the goal of the campaign, we run SEM campaign and optimized various keywords with mostly low quality score. To increase the number of impressions and brand awareness, we also run Youtube ads, both skippable and non-skippable.

The Results

Increase in click through rate and Youtube ads views

Not only we succeed in achieving the CTR target of 3%, but we went beyond and improved the CTR to 5% on every car products with more than 20 million viewers on the video ads.