Optimizing both brand and general keywords with a target of 3% click through rate increase on every car products
The biggest automobile trading company in Indonesia had trusted InboundID to improve the quality of leads generated by its ads, increasing their click through rate by 5%.
Click through rate increase on every car products
> 20 Mil
Viewers on video ads
Toyota, as one of the biggest automobile trading companies in Indonesia, had trusted InboundID to lead their SEM campaign. We optimized various keywords with mostly low quality score and run Youtube ads, both skippable and non-skippable, to increase their brand awareness.
Increasing the brand awareness
Toyota wants to introduce their brand and latest products through paid ads as part of its marketing strategy to improve return on investment and brand awareness,
Search Engine Marketing (SEM) & YouTube Ads
To achieve the goal of the campaign, we run SEM campaign and optimized various keywords with mostly low quality score. To increase the number of impressions and brand awareness, we also run Youtube ads, both skippable and non-skippable.
Increase in click through rate and Youtube ads views
Not only we succeed in achieving the CTR target of 3%, but we went beyond and improved the CTR to 5% on every car products with more than 20 million viewers on the video ads.
Improve impression and generate leads
Improve click through rate