There are things you need to do beyond driving traffic to your digital marketing website in order to nurture your business. Surely, the success of your business is determined by how high your conversion rate is and that is why conversion rate optimization (CRO) plays a huge part in it. What you should do to improve your business through CRO is by investing in CRO tools. Aside from simplifying your tasks, conversion rate optimization tools will obviously improve your conversion as well as give a better ROI. In case you wonder which tool will be useful to complement your inbound marketing strategy, we have prepared the list of CRO tools below.
- Google Analytics
This infamous tool can track your website behavior and provide reports on traffic sources, sales, engagement, visitors, and content. Not only that, the analytic tool offers some suggestions on the most profitable marketing channels that will help you improve your business and increase your conversion rates in return.
- Five Second Test
This is a free tool that will help you find out what your audiences think about your inbound marketing website. You only need five second to get the results. By knowing what they are thinking about your business, you will get the idea whether your messages are able to convey what you expect them to do. In short, this simple test tool is really necessary especially if you want to optimize your conversions.
- Clicktale Analytics
By incorporating Clicktale Analytics into your marketing strategy, you will be able to obtain the records of website visitors without invading their privacy. Moreover, you can understand how they are using your website and watch the visitors take the desired actions. In case they have some issues when visiting the website, the tool will let you know instantly and you can immediately fix it. Clicktale can be used for free up to 5,000 visitors, but if you want more, you can upgrade to its paid package.
- Google Tag Manager
Another free tool offered by Google to help you optimize your conversion. Through Google Tag Manager, you are allowed to create Google Analytics events for click and scroll tracking as well as form abandonment and other conversion-related metrics. When you set the metrics as events, you are able to create goals relevant to the metrics you want in Google Analytics.
To know how your visitors behave when they visit your website, you can rely on Kissmetrics. It also will help you understand the decision making processes taken by the visitors. Overall, Kissmetrics is a tool for tracking users instead of focusing only on pageviews. By using the tool, you are able to understand your audience journey through the sales funnel.
There are a number of tools provided by CrazyEgg, but the most used one for improving your conversion rate is the heat map feature. This feature provides some info on where your visitors click on your website. You will gauge what makes them attracted to your website and why they refuse to click another section. By knowing this stuff, you have more opportunities to improve what you are lacking and keep up with what you have perfectly tailored. In addition, you can use CrazyEgg for a 30 day trial and later update to its premium package.
One thing that makes a business successful is not the traffic you drive to your digital marketing website, but the amount of visitors that are willing to be your customers. So to achieve this goal, you can start integrating conversion rate optimization into your future marketing plans. Get the best ways to boost your conversion rates with content marketing strategy through our free white paper about Boost Conversion Rate Through Your Content Marketing Strategy. Download now!