Increasing the awareness and

number of fans of Aku Anak SGM

Facebook Fan Page

As a company that produces nutritional products for mothers and children with a focus on taste, affordability and international standards, Sari Husada is committed to fullfill the nation’s needs of nutrition for children of advanced generation. They organized various promotional activities to show their commitment and one of them is digital promotion through Aku Anak SGM Facebook Fan Page.

They entrusted InboundID to optimize the fan page with main goals are to reach more audiences, to increase the number of their Facebook Fan Page fans, and to encourage audiences to engage to their events. With a short campaign period and frequent ads material changes, InboundID ran tactical and always on campaigns and managed to increase the awareness of Aku Anak SGM Facebook Fan Page, attract more people to be fans and increase the engagement to their events.

90%

increased impression
from the previous campaign

50%

increased number of fans
from the previous campaign

37%

increased traffic
from the previous campaign

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How ads effectively increased the awareness and attract more audience

90%

increased brand awareness

Sari Husada is a multinational company based in Yogyakarta which produces kinds of nutritious for mother and children. They had a Facebook Fanpage called Aku Anak SGM which need to be promoted and increase the awareness. We organized and ran tactical and always on campaign to promoted events held by SGM and to optimized the Facebook engagement. The result was that we managed to increase the brand awareness of SGM and through Facebook Ads, we attract more audience to be the fans of Aku Anak SGM Facebook.

50%

increased audience

37%

increased traffic

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