Search Engine Optimization

July 12, 2022

How to Lower Your Bounce Rate

For those who applied SEO or internet marketing might be already familiar with the term bounce rate, but for those who haven’t, here are some general definitions of bounce rate. Bounce rate is the percentage of visits that go only one page before exiting the website. Using that definition, analyzing bounce rate is a really good indicator of how engaged your website visitors are in the content or product of your website. You can also measure the relevancy of your website content with what your audience searched.

Research shows that most successful businesses have a bounce rate under 50%. This maximum 50% bounce rate represents that the website is successfully capturing the attention of the majority of visitors and getting them to interact more. 

If you want to make your website bounce rate lower, here are some tips that you can apply to your website:

  • Make it pretty

Avoid boring appearances on your website. Nobody wants to see that. Attract your visitors with clear, sophisticated, and attractive design. Customize your header, background, color scheme, and pictures. But be really careful to not overdo it. Applying bright, distracting color can also cause visitors to bounce from your website.

  • Create stand out Call-to-Action buttons

Placing the call-to-action buttons at the perfect place can definitely attract your visitors. Research shows that an effective call-to-action button should have the right size, contrast color, and be specific as a button, not only a text. Not only that, a good call-to-action button should be direct and have a sense of urgency.

  • Keep your promises

The bad result of bounce rate can be caused by misleading advertising, irrelevant content, or content that does not engage the audiences. Therefore, you need to keep your content clear and reliable. Do not do anything that makes your visitors feel deceived.

  • Minimize load time

Not everyone has the patience to load your website. If they think they waste their time loading your heavy website, they will definitely close it without even reading any of the content. Avoid this kind of behavior by creating a light efficient website.

Try to build a popular website with a low bounce rate? Apply those tips above and start managing your website professionally. Optimize the power of online marketing, build a better image for your company, and improve your revenue.

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